In 2011, I started working on my drawing fundamentals. I refined my pencil sketching techniques throughout the next few years. All of my newfound knowledge assists me in maintaining composition and navigating quickly during the early stages of design.
Throughout my artistic career, I have created over 500 drawings and paintings. Every year, I devote thousands of hours to expanding my knowledge and investigating novel techniques in this industry.
I enjoy working on projects that require both raster and vector graphics. My primary tools for work are Adobe Photoshop, Illustrator, and Lightroom. In addition, I use Adobe Acrobat Pro and Bridge. I design visuals for social media, as well as banners, logos, and posters.
I had the opportunity of creating graphics for the Żappka application while working as a freelancer for one of the marketing agencies. The Żappka app has been downloaded over 6 million times on the App Store and Google Play. Żabka is the largest convenience store chain in Central and Eastern Europe. The projects had to be tailored to the brand's distinct and consistent aesthetics. The idea was to showcase the product in a way that appealed to the customer's senses even before they tried it, by highlighting the main flavors and ingredients and capturing its personality. In the instance of Magnum ice cream, for example, it entailed portraying layers of salted caramel, toffee, and white chocolate.
A poster showing graphic design trends in 2023. Posters promoting the concert tour in three color variations.
Car body and window stickers for the All For Animals Foundation are one of my favorite projects. The stickers, which were created in 2021, were inspired by the #BLACKLIVESMATTER movement. They call attention to small animals that are frequently killed on the streets by autos.
In the social media domain, I create brand identities. I make posts on Instagram and Stories. The majority of them are instructive posts in the form of the most popular carousels or product posts at the time. I also had the pleasure of designing fashion newsletters for new Gomez lines.
On Facebook and Linkedin, I create cover and profile photographs, icons, posts, and adverts. A portrait in the background above a platform for the ATWI company, which organizes courses and produces websites, is an example. The graphics were based on the company's Brand Book. The project shows the company's growth and achievements over the past year.
I had the pleasure of creating graphics for Google Ads for, among other things, my brand ConceptCreate, which specializes in website development, and the Polish company Nazwa.pl, which specializes in hosting. The goal was to attract clients while staying true to the company's image.
Since 2020, I have created over 100 websites on WordPress. I love modern solutions that provide a sense of aesthetics. I create stores, blogs, landing pages, one pages and complex websites.The website for my brand, Imagine by Eliza, may be found below. This was the first version of the website in 2022; it has since gone through significant changes. Unnecessary material, images, and photos have been removed. Google Analytics was used to examine subpages and parts, which were then altered or eliminated.I designed another website below for a personal trainer, with the main purpose of presenting the service and directing consumers to the registration calendar so they could schedule sessions.
In 2022, a Polish-English website had been created and implemented for a company in the UK that provides cosmetology and cosmetic medicine services. It was designed to set itself out from the competition. The website stands out by deviating from the industry's standard hues of pink and gold. The use of a new color palette of yellow and green added brightness and warmth to the website. link to the page
In the case of websites, the design process begins with setting client expectations. The completed brief is then analyzed by me. The details are then clarified with the client; this is also the process by which I convey my thoughts. Throughout the project, the client is always involved in the development of the website and can give comments or queries. After the project is completed, the website is submitted to final tests and its responsiveness on mobile devices is evaluated.
The Magic of Coconut is a company that makes soy candles in coconut shell. The goal was to develop a comprehensive website with a store that would allow customers to become completely acquainted with the company's offer and be convinced of the high quality of the eco-ingredients used to make the candles. The tabbed page takes you to the store where you may buy these handicrafts.
The Law Firm's extensive website. The main goal is for website visitors to use a free legal assistance hotline. link to the page
UX, in my opinion, is a branch of design that focuses on the user experience. This entails developing interfaces and products that are then used and disseminated to users. The findings of a research project for a telecommunications firm, the goal of which was to learn how users chose and recommend the Ostrog.net offer, are detailed in the presentation linked below.
The presentation of the UX research report for Ostrog.net is available here.
